THE MALAGASY MADE PRODUCTS PROMOTION IN MADAGASCAR

ANTANANARIVO ANTANARIVO COMMERCE AND INDUSTRY ANTANAMARIVO (CCIA)
The Four days Malagasy made promotion event was started with several participants getting involved. Around 60 participants from the private and governmental sectors held exhibitions at the Barea Mahamasina Stadium from Wednesday 26 October to Saturday 29 October 2022. CCIA gave the unique Vita Malagasy in its usual place for four days through exhibition, talks and workshops.

Some of the Voatra participants are already exploring the international market, said the President of CCIA Rivo Rakotondrasanjy. The theme of this year is: Malagasy made, in search of the market, whether it’s an internal or external market, as it is said. The goal isn’t so much marketing, it’s more about supporting each other.
The Director of Business Development (DPE) Irène Andriamaneho represented the Minister Edgard Razafindravahy who officially opened the VOATRA today in Mahamasina. He said that the MICC has always supported and supervised the grassroot sectors from all previous functions up to now.